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First Community Credit Union buys naming rights to Rice Stadium

Original: Rice Athletics, First Community Credit Union ink naming rights deal for Rice Stadium

Rice University Athletics and First Community Credit Union have agreed to a naming rights deal for Rice Stadium in Houston. The agreement puts the credit union's name on the home of Rice Owls football, a common revenue move for college athletic departments seeking corporate sponsorship income to support their programs.

Why now: Naming rights deals at college stadiums draw attention because of the money involved and what it signals about athletic department finances.

Rice UniversityRice AthleticsFirst Community Credit UnionRice Stadium

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Evidence

• Rice Athletics, First Community Credit Union ink naming rights deal for Rice Stadium · The Business Journals

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