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Alexandra Farms Showcases Garden Roses at Expo Flor
Original: Alexandra Farms Brings Its Garden Rose Collection to Expo Flor
Alexandra Farms is presenting its garden rose collection at Expo Flor, the floral industry trade show. The Colombian grower is known for specialty garden-style roses and uses the event to display new varieties to florists, wholesalers and designers from around the world. Industry watchers see the showcase as a chance for buyers to preview upcoming rose selections for the season.
Why now: The floral trade is gathered at Expo Flor, making it a key moment for growers to launch and promote new rose varieties.
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