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Korea's W Concept Lands in Paris for Fashion Week Pop-up

Original: Korea’s W Concept Lands in Paris for Fashion Week Pop-up

Korean fashion platform W Concept has opened a pop-up store in Paris timed to the city's Fashion Week, marking a push into the European market. The move highlights the growing international reach of Korean brands and designers, drawing attention from the fashion industry as buyers and press gather in Paris for the season's shows.

Why now: Paris Fashion Week is putting a spotlight on brands expanding into the European market.

W ConceptParisParis Fashion WeekSouth Korea

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• Korea’s W Concept Lands in Paris for Fashion Week Pop-up · WWD

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