✉news BusinessRetail first seen 13 h ago, last 37 min ago, peak #4
Ahold Delhaize turns to AI to sharpen retail media
Original: How Ahold Delhaize is tapping AI to improve retail media
Ahold Delhaize, the Dutch-Belgian grocery group, is using artificial intelligence to improve its retail media business, according to Grocery Dive. The retailer is applying AI tools to make advertising on its digital platforms more targeted and effective, a growing revenue area for grocers as brands pay to reach shoppers through store data and apps.
Why now: Retail media is one of the fastest-growing revenue streams in grocery retail, so news of a major grocer adopting AI draws industry attention.
Evidence
- How Ahold Delhaize is tapping AI to improve retail media · Grocery Dive
API: https://socialmediatrends-api.osmike.com/v1/trends/627600