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Mmastodon BusinessPersonal Finance first seen 6 h ago, last 2 h ago, peak #4

McDonald's reportedly using AI to dynamically price its burgers

Original: # McDonalds is reportedly using # AI to "dynamically" price its burgers Read More: https://www. engadget.com/2272211/mcd

McDonald's is reportedly using artificial intelligence to dynamically adjust the prices of its burgers, meaning menu costs could change based on demand or other factors. Engadget reported on the practice, which is drawing attention under the label of 'surveillance pricing' — concerns that companies use customer data to personalize what people pay. The news is fueling debate about privacy, fairness, and how far fast food chains will go with algorithmic pricing.

Why now: Consumers are worried that AI-driven dynamic pricing means they could pay different amounts for the same food and that it signals broader use of surveillance-based pricing.

McDonald'sEngadget

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