✉news LifeFashion first seen 7 h ago, last 2 h ago, peak #5
Chloé leans on stars, lingerie and lace at Paris Fashion Week
Original: At Paris Fashion Week, Chloé bets on stars, lingerie and lace in a tougher luxury market | National News | 2news.com
Chloé presented a collection built around lingerie-inspired looks, lace and celebrity appeal at Paris Fashion Week, a strategy the brand hopes will lift sales in a luxury market that has grown tougher. The show drew attention as fashion houses compete harder for shoppers amid a slowdown in high-end spending worldwide.
Why now: Luxury brands are under pressure as demand slows, so Chloé's high-profile show strategy is drawing interest.
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