Yhn LifeFood first seen 6 h ago, last 39 min ago, peak #12

McDonald's uses AI to estimate what customers will pay

Original: McDonalds has AI estimate "customer willingness to pay" at each restaurant

McDonald's is deploying artificial intelligence to estimate customer willingness to pay at individual restaurants, informing pricing decisions such as what a Big Mac costs at a given location. The approach, reported by Reuters, has drawn attention and criticism, with many seeing it as a step toward personalised or surge-style fast food pricing.

Why now: AI-driven dynamic pricing at a major fast food chain touches a consumer nerve about paying more for the same meal

McDonald'sReuters

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Rank over time, top of the chart is #1. 5 snapshots from 6 h ago to 39 min ago.

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• McDonalds has AI estimate "customer willingness to pay" at each restaurant · Propelloni · 7

API: https://socialmediatrends-api.osmike.com/v1/trends/624653