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Screenvision Revamps Movie-Theater Preshow to Chase Gen Z Ad Dollars
Original: Screenvision Shakes Up Movie-Theater Pre Show in Bid for Gen Z Ad Dollars
Screenvision is overhauling the advertising preshow that runs in movie theaters ahead of screenings, aiming its new format at Generation Z audiences. The move signals that cinema ad sellers are reworking traditional pre-roll content to better hold the attention of younger moviegoers and appeal to brands eager to reach them, in an effort to keep theatrical advertising competitive in a changing media market.
Why now: Screenvision's announced revamp of the theatrical preshow to target Gen Z advertisers is fresh entertainment-business news.
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