✉news BusinessRetail first seen 13 h ago, last 13 h ago, peak #33
In-store retail media evolving beyond shopper marketing, study finds
Original: Grocery TV research finds the in-store media is evolving beyond shopper marketing
New research from Grocery TV indicates that in-store media networks are expanding their role beyond traditional shopper marketing, positioning screens and retail media inside grocery stores as a broader advertising channel. The findings suggest brands and retailers are treating in-store media as a growing part of media plans, with measurement and reach increasingly comparable to other digital channels.
Why now: Retail media is a fast-growing advertising category, and new data on how in-store networks are maturing draws industry attention.
Evidence
- Grocery TV research finds the in-store media is evolving beyond shopper marketing · massmarketretailers.com
API: https://socialmediatrends-api.osmike.com/v1/trends/613305