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✉news BusinessStartups first seen 8 h ago, last 6 h ago, peak #24

Kassan backs GEO startup OptimizeGEO at $80M valuation

Investor Kassan has backed Generative Engine Optimization startup OptimizeGEO in a deal valuing the company at $80 million. The funding highlights growing investor interest in GEO, a fast-emerging field focused on helping brands stay visible in AI-driven search results, as companies race to adapt to search shifting from traditional engines toward AI assistants and chatbots.

Why now: Investors and marketers are watching the fast-growing market for AI search optimization tools

KassanOptimizeGEO

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