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✉news LifeTravel first seen 22 h ago, last 21 h ago, peak #14

Fans Travel 38% More for Live Music, New Study Shows

A new study shows that music fans are travelling 38% more to attend live concerts and festivals. The finding points to live music becoming a stronger driver of travel, with audiences increasingly willing to go longer distances for shows. Industry watchers say the trend could shape how venues, promoters and tourism bodies plan events and market to travelling fans.

Why now: Fresh data on the booming live music economy and its impact on travel habits

Hypebotlive music industry

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