✉news SportSports first seen 1 d ago, last 1 d ago, peak #34
Atlantic 10 hires Playfly Sports to sell men's basketball tournament tickets
Original: Atlantic 10 hires Playfly Sports to sell tickets for its men’s basketball tournament
The Atlantic 10 Conference has hired Playfly Sports to handle ticket sales for its men's basketball tournament, according to Sports Business Journal. The move outsources a core revenue function to a specialist agency as conferences look to maximize ticket income for postseason events.
Why now: It is a fresh business-of-sports deal showing conferences increasingly outsourcing revenue operations.
Atlantic 10 ConferencePlayfly Sports
Evidence
- Atlantic 10 hires Playfly Sports to sell tickets for its men’s basketball tournament · Sports Business Journal
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