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Michael Kassan Invests in $80M Startup OptimizeGEO

Media industry executive Michael Kassan has made an investment in OptimizeGEO, a startup reportedly valued at $80 million. The company operates in the generative engine optimization space, helping brands improve visibility in AI-driven search results. The investment signals growing ad industry interest in AI search marketing, with observers watching whether Kassan's backing will help the young company gain traction among major advertisers.

Why now: Kassan is a prominent advertising industry figure, so his backing of a startup in the fast-growing AI search optimization space draws attention.

Michael KassanOptimizeGEOAdweek

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• Michael Kassan Invests in $80M Startup OptimizeGEO · ADWEEK
• Michael Kassan Invests in $80M Startup OptimizeGEO · ADWEEK

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