✉news CultureEntertainment first seen 12 h ago, last 2 h ago, peak #2
Banijay's Scripted Strategy: Find Talent, Then Back Ideas
Original: Banijay Entertainment’s Scripted Secret: Find the Talent, Then Back the Ideas
Banijay Entertainment's approach to scripted content centres on identifying promising creative talent first, then backing their ideas with production support. The strategy, laid out in a new feature by Variety, offers a look at how one of the world's largest independent content producers develops drama projects. Industry watchers see it as a signal of where scripted television investment is heading.
Why now: The entertainment industry is closely watching how major production groups source and fund scripted talent.
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