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CeX launches tech campaign with F1 driver Ollie Bearman
Original: Tune up your tech for less at CeX With F1’s Ollie Bearman.
Second-hand electronics retailer CeX has teamed up with Formula 1 driver Ollie Bearman for a new campaign encouraging shoppers to tune up their tech for less. The push pairs the young British racer with the brand's message of buying and selling pre-owned devices at lower prices, and is drawing big attention online.
Why now: Bearman's rising F1 profile makes his endorsement of a mainstream retail brand a talking point among motorsport and tech fans.
Rank over time, top of the chart is #1. 26 snapshots from 1 d ago to 3 min ago.
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