Mmastodon CultureGaming first seen 1 d ago, last 1 d ago, peak #7

Microsoft patents machine learning system to time in-game ads

Original: Microsoft file patent for a machine learning system that would "train" itself on your playtime to work out when you… Unc

Microsoft has filed a patent application for a machine learning system that would study players' gaming habits and playtime to work out the best moments to show in-game advertising. The filing has drawn criticism from gamers, with commentators mocking it as another step toward intrusive monetisation, and raising privacy concerns about games analysing player behaviour to target ads.

Why now: People are reacting to privacy and monetisation concerns raised by the idea of games learning player habits to serve targeted advertising

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Evidence

• Microsoft file patent for a machine learning system that would "train" itself on your playtime to work out when you… Uncle Microsoft's efforts to keep inventing the Torment Nexus proceed apace with a patent application for an in-game advertising system that might use machine… · gamewire@gamefan.net · 2

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