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Commentary: The Video Music Awards needs a rebrand

Original: Schmidt Happens: The Video Music Awards needs a rebrand

A new opinion piece argues that MTV's Video Music Awards is losing relevance and needs a fundamental rebrand to stay culturally significant. The author suggests the long-running awards show no longer connects with younger audiences and should rethink its format and identity. Reaction so far is limited, but the critique taps into a wider debate about the declining influence of traditional music award shows.

Why now: unclear

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Evidence

• Schmidt Happens: The Video Music Awards needs a rebrand · thepostathens.com

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