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L'Oréal Professionnel treats Paris Fashion Week as a testing ground
Original: For L’Oréal Professionnel, Paris Fashion Week is a testing ground
L'Oréal Professionnel is using Paris Fashion Week as a testing ground, according to FashionNetwork. The beauty brand treats the shows as a laboratory for trialling new haircare products, techniques and backstage partnerships with designers before rolling them out more widely. The report examines how the brand's presence at the fashion event feeds into its product development and professional salons.
Why now: Paris Fashion Week coverage is drawing attention to how beauty brands leverage the shows commercially.
L'Oréal ProfessionnelParis Fashion Week
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- For L’Oréal Professionnel, Paris Fashion Week is a testing ground · FashionNetwork - The World's Fashion Business News
- For L’Oréal Professionnel, Paris Fashion Week is a testing ground · FashionNetwork USA
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