Mmastodon LifeFashion first seen 2 d ago, last 2 d ago, peak #4
L'Oréal Professionnel treats fashion week as a testing lab
Original: ロレアル プロフェッショナルにとって、ファッションウィークは実験場 – FashionNetwork 日本 掲載日 2026年10月1日 すでにスタイリング済みの髪を立て直し、積み重なったヘアスプレーをリセットし、モデルが登場する前にルック
L'Oréal Professionnel's backstage teams at fashion week are working as hairdressing laboratories. At the Courrèges show, stylists had roughly 30 minutes to restyle already-set hair, strip out layers of hairspray and rebuild each look before models took the runway. The company frames fashion week as a place to test techniques and products under extreme time pressure, with results feeding back into its professional salon business.
Why now: Fashion week coverage is highlighting the behind-the-scenes technical work of beauty brands like L'Oréal Professionnel.
L'Oréal ProfessionnelCourrègesFashionNetworkJapan
Evidence
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