Mmastodon LifeFashion first seen 4 h ago, last 29 min ago, peak #2
L'Oréal Professionnel Treats Fashion Week as a Testing Ground
Original: ロレアル プロフェッショナルにとって、ファッションウィークは実験場 – FashionNetwork 日本 掲載日 2026年10月1日 すでに… # MoeZine # JP # JAPAN # Fashionファッション # backs
L'Oréal Professionnel is using fashion weeks as a laboratory for hair and beauty experimentation, according to a FashionNetwork Japan report. The company works backstage at runway shows, including collaborations with designers such as Proenza Schouler and labels tied to Thierry Mugler, trialling new products and techniques before they reach salons and consumers. The piece frames these catwalk collaborations as a key part of the brand's creative and business strategy.
Why now: Fashion week season puts backstage beauty partnerships in the spotlight, drawing attention to how brands like L'Oréal Professionnel develop and showcase new products.
L'Oréal ProfessionnelProenza SchoulerThierry MuglerFashionNetwork JapanFashion Week
Rank over time, top of the chart is #1. 4 snapshots from 4 h ago to 29 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/553408