✉news HealthNutrition first seen 1 d ago, last 1 d ago, peak #4
Creatine Moves From Sports Nutrition Into Everyday Wellness
Original: Creatine's Shift From Sports Nutrition to Everyday Wellness Puts Format Innovation to the Test
Creatine is shedding its image as a bodybuilding supplement and becoming a mainstream wellness ingredient, with demand growing among general consumers interested in energy, cognition and healthy ageing. Industry coverage says this shift is forcing manufacturers to rethink product formats, moving beyond powders into gummies, drinks and other convenient options that appeal to everyday users rather than athletes.
Why now: Growing consumer interest in creatine as a general wellness supplement is driving discussion about new product formats.
creatinesports nutrition industrywellness industryNutritional Outlook
Evidence
- Creatine's Shift From Sports Nutrition to Everyday Wellness Puts Format Innovation to the Test · Nutritional Outlook
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