GgoogleJP first seen 11 h ago, last 10 h ago, peak #2
Takeuchi Ryoma fronts Suntory Kinmugi beer campaign
Original: 竹内涼真
Japanese actor Takeuchi Ryoma is drawing attention for his work with Suntory's Kinmugi brand, which held a press event to promote its shift to a full beer formulation from October 1, when revised alcohol tax rules took effect in Japan. The campaign marks a notable change for the long-running low-malt beverage, and Takeuchi's involvement has put the actor among the day's most searched names in Japan.
Why now: Suntory relaunched Kinmugi as beer under Japan's new alcohol tax rules, with Takeuchi Ryoma tied to the promotion.
Evidence
- サントリー、「金麦」のビール化でPR発表会 1日から酒税改正 [写真特集1/4] · 毎日新聞
- 『FAIRY TAIL』新作漫画が完結!コミックス10月発売 特装版に冨樫義博ら豪華作家陣のポストカード · オリコンニュース
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