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BMW's electric 3 Series undercuts its petrol rival on price
Original: Electric 3 Series price: BMW’s i3 undercuts the petrol M350 by $4,400
BMW has priced the new electric i3, an electric version of the 3 Series, at $4,400 less than the petrol-powered M350. The pricing puts the EV cheaper than the equivalent combustion model, which is notable in a market where electric cars usually carry a premium. It has prompted discussion about whether EVs are reaching price parity with petrol cars.
Why now: The unusually low pricing of an electric car undercutting its petrol equivalent challenges the common assumption that EVs cost more.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/524770