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'Big Brother' Summer Ratings Up 8% Year Over Year
Original: ‘Big Brother’ Ratings Average 5.1 Million Multiplatform Viewers This Summer, Up 8% From Last Year (EXCLUSIVE)
CBS's reality staple 'Big Brother' averaged 5.1 million multiplatform viewers across its summer run, an increase of 8% compared with last year's season, according to exclusive ratings figures reported by Variety. The growth stands out in a period when much of broadcast television is struggling with audience declines, and the numbers are likely to fuel discussion about the enduring appeal of long-running reality formats.
Why now: New ratings data shows a rare audience increase for a long-running broadcast reality show, bucking industry-wide decline.
Evidence
- ‘Big Brother’ Ratings Average 5.1 Million Multiplatform Viewers This Summer, Up 8% From Last Year (EXCLUSIVE) · variety.com
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