✉news SportBasketball first seen 11 h ago, last 11 h ago, peak #29
NBC Sports Turns NBA Athletes Into Comic Book Heroes for New Season
Original: NBC Sports Turns NBA Athletes Into Comic Book Heroes for a Super Second Season
NBC Sports is promoting its second season of NBA coverage by reimagining players as comic book superheroes, according to Adweek. The campaign gives basketball stars heroic artwork treatments as the network builds hype for a new stretch of nationally televised games. The colorful creative approach stands out among typical sports marketing and highlights NBC's investment in its NBA rights package.
Why now: NBC is launching a high-profile creative campaign as its second season of NBA coverage begins, drawing attention from marketing and sports media audiences.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/515885