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LeBron James and NBA Friends Could Boost Golf's Popularity

Original: The Long Game: How LeBron James and a Few NBA Friends Might Elevate the Game of Golf

LeBron James and several fellow NBA players may help elevate golf's profile, according to a new feature. The piece examines how the basketball star's involvement in the sport could draw new audiences and investment to the game.

Why now: LeBron James remains a major draw, and any link between him and golf sparks curiosity about the sport's growth potential.

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Evidence

• The Long Game: How LeBron James and a Few NBA Friends Might Elevate the Game of Golf · boardroom.tv

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