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Travel Operators Urged to Act as AI Reshapes Customer Journeys

Original: Travel Operators Can’t Just Watch as AI Reroutes the Customer Journey

Bain & Company warns that travel operators cannot remain passive while artificial intelligence reroutes how customers discover, book and manage trips. The consulting firm argues AI is changing the customer journey, and operators that fail to adapt risk losing direct relationships with travellers as AI intermediaries take over search and booking decisions.

Why now: AI-driven search and booking tools are rapidly changing how travellers plan trips, prompting advice for the travel industry to adapt.

Bain & Companytravel industry

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