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Google urges Hollywood to embrace new technology

Original: Google Wants Hollywood to Stop Being So Afraid of Technology https://www.nytimes.com/2026/09/30/business/media/google-ho

Google is pressing Hollywood to overcome its fear of new technology, according to a New York Times report. The company's message to the film and television industry is that technological change, rather than being a threat, should be seen as an opportunity. The appeal comes as studios and creators remain wary of tools like artificial intelligence reshaping how content is made.

Why now: Ongoing industry anxiety over AI and other technologies transforming filmmaking puts Google's outreach to Hollywood in the spotlight.

GoogleHollywoodThe New York Times

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