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Gen Z feels stress from bill count, not total debt

Original: Gen Zers sweat the bill count, not the balance 61% of Gen Zers feel more financial pressure from the number of payments

A new eMarketer report finds 61% of Gen Zers feel more financial pressure from the number of payments they have to manage than from the total amount they owe, compared with just 32% of baby boomers. The findings highlight how subscription services, buy-now-pay-later plans and multiple small recurring bills create a psychological burden distinct from overall debt levels, with younger adults juggling far more payment obligations.

Why now: The generational gap in how financial stress is experienced challenges assumptions that debt size is the main source of money anxiety.

Gen Zbaby boomerseMarketer

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Evidence

• Gen Zers sweat the bill count, not the balance 61% of Gen Zers feel more financial pressure from the number of payments they manage than from the total amount they owe, compared with 32% of baby boomers https://www. emarketer.com/content/gen-zers -sweat-bill-count--not-balance… · AlexJimenez@mas.to · 1

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