Mmastodon BusinessFinance first seen 6 d ago, last 6 d ago, peak #2
Rocket Mortgage mailers spark AI-slop complaints
Original: LOL I got not one, but two solicitations for a HELOC from Rocket Mortgage today. There were two different prospective am
A homeowner says they received two HELOC solicitations from Rocket Mortgage in a single day, quoting estimated credit amounts that differed by $50,000. They blame the inconsistency on generative AI producing the marketing mailers, calling the result a mess. The anecdote fuels wider frustration with companies using AI to mass-produce sloppy, personalized financial advertising.
Why now: It feeds ongoing criticism of companies using generative AI in customer-facing marketing with sloppy results.
Evidence
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