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Cloudflare says the internet has a second audience
Original: The Internet has a second audience
Cloudflare has published a piece arguing that the internet now serves a second audience beyond human users: automated systems such as crawlers, bots and AI agents that make up a large share of traffic. The company, which sits on much of the web's infrastructure, frames this as a shift in who — and what — the web is built for, with implications for publishers, site operators and the future of online content.
Why now: Cloudflare's central role in web infrastructure and the boom in AI crawlers make its claims about automated traffic timely.
CloudflareAI botsweb publishers
Evidence
- The Internet has a second audience · Cloudflare Blog
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