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Kellogg's drops rice from Rice Krispies recipes

Original: rice krispies recipe change

Kellogg's is removing rice from the recipes of Rice Krispies and Coco Pops in a reformulation reported by trade outlet The Grocer. The move means cereals named after rice will no longer contain it, raising questions about whether the iconic product names will change too. Shoppers and commentators are weighing in on the surprising shift to a decades-old breakfast staple.

Why now: The novelty and irony of a rice-based cereal no longer containing rice is driving widespread reaction and search interest.

Kellogg'sRice KrispiesCoco PopsThe Grocer

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Evidence

• Shoppers slam 'terrible' new Kellogg’s cereals saying changes 'have ruined them' · Sidmouth Herald
• Kellogg’s drops rice from Rice Krispies and Coco Pops recipes · The Grocer

API: https://socialmediatrends-api.osmike.com/v1/trends/4891505