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Kellogg's admits Rice Krispies no longer crackle as loudly

Original: BBC: Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change "...Rice Krispies a

Kellogg's has confirmed that Rice Krispies and Coco Pops now make a quieter snap, crackle and pop, following customer complaints over a recipe change. The cereal maker said the tiny toasted puffs are no longer produced with whole rice grains but are instead made with corn flour and rice flour. Fans have reacted with disappointment to the altered sound of the classic breakfast cereals.

Why now: The change to a beloved childhood cereal and its iconic sound is stirring nostalgia and consumer backlash.

Kellogg'sRice KrispiesCoco PopsBBC

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Evidence

• BBC: Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change "...Rice Krispies and Coco Pops are no longer being made with whole rice grains, with the tiny toasted puffs being made using corn flour and rice flour instead.... Kellogg's… · ai6yr@m.ai6yr.org · 37

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