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How Electronics Brands Can Win Shoppers Before Store Visits
Original: How Electronics Brands Can Win Customers Before They Enter the Store @CromaRetail @GoogleIndia
Google India has published a piece, covered by Campaign India, looking at how electronics retailers such as Croma can influence shoppers before they walk into a store. It argues that customer journeys now begin online, with research and digital touchpoints shaping purchase decisions ahead of in-store visits, and outlines how brands can engage consumers earlier in the buying process.
Why now: Google India and Croma's retail marketing insights are drawing strong attention from advertising and retail professionals.
Google IndiaCromaCampaign India
Rank over time, top of the chart is #1. 6 snapshots from 1 d ago to 1 d ago.
Evidence
- How Electronics Brands Can Win Customers Before They Enter the Store @CromaRetail @GoogleIndia · Campaign India and Google India · 105.6K
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