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✉news HealthFitness first seen 5 h ago, last just now, peak #14

Factor Teams Up with Fitness Instructor Matt Wilpers for HYROX

Original: Factor, the Official Prepared Meal Partner of HYROX North America, Announces Collaboration with Fitness Instructor Matt Wilpers

Factor, the official prepared meal partner of HYROX North America, has announced a new collaboration with fitness instructor Matt Wilpers. The partnership will connect the meal delivery brand with Wilpers' audience of endurance and hybrid athletes, pairing nutrition with the fast-growing HYROX racing series. Details of specific programming, content or product tie-ins have not yet been outlined in the announcement.

Why now: HYROX and hybrid fitness are growing rapidly, so brand partnerships in that space draw attention from the fitness community.

FactorHYROX North AmericaMatt Wilpers

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