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Rice Krispies recipe change sparks uproar over missing 'pop'
Original: Uproar over missing 'pop' as Rice Krispies changes its recipe
Kellogg's has changed the Rice Krispies recipe, and fans say the cereal no longer produces its signature snap, crackle and pop in milk. The new recipes also mean packaging in the UK will now carry a 'contains wheat gluten' warning, a change for people with allergies or coeliac disease. Social media users are mocking and complaining about the loss of the iconic sound, and the story has been picked up widely by news outlets.
Why now: People find the loss of the cereal's famous popping sound surprising and nostalgic, and the gluten warning affects allergy sufferers.
Evidence
- Uproar over missing 'pop' as Rice Krispies changes its recipe · BBC News
The new recipes mean cereal packaging will now include a 'contains wheat gluten' warning.
Elsewhere
API: https://socialmediatrends-api.osmike.com/v1/trends/4865072