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Kellogg's Rice Krispies no longer made from whole rice grains

Original: kellogg's rice krispies

Kellogg's has changed the recipe for Rice Krispies so the cereal is no longer made from whole grains of rice, prompting criticism in Britain. Coverage of the change, framed as 'snap, crackle and stop', suggests the switch to non-whole grain ingredients marks a downgrade from the traditional recipe. Consumers are questioning the alteration and what it means for the cereal's iconic texture and identity.

Why now: A change to the recipe of a long-standing breakfast staple has prompted media coverage and consumer discussion in the UK

Kellogg'sRice KrispiesUnited Kingdom

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Evidence

• Snap, crackle and stop: Rice Krispies no longer made from whole grains of rice · The Telegraph

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