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Grande Cosmetics names Lucy Hale first celebrity ambassador
Original: Grande Cosmetics taps actress Lucy Hale as first celebrity Brand Ambassador
Beauty brand Grande Cosmetics has signed actress Lucy Hale as its first-ever celebrity brand ambassador. The move signals the company's push to raise its public profile through star endorsement as it expands in the competitive lash and brow cosmetics market. Details of the partnership and upcoming campaigns were not immediately disclosed.
Why now: The announcement of the brand's first celebrity ambassador is fresh beauty industry news drawing attention.
Evidence
- Grande Cosmetics taps actress Lucy Hale as first celebrity Brand Ambassador · Cosmetics Business
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