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Art Basel and UBS Launch Digital Art Decoding Initiative

Original: Decoding Art in the Digital Era

Art Basel and UBS are drawing attention with 'Decoding Art in the Digital Era', an initiative exploring how technology is reshaping the creation, collection and valuation of art. The collaboration between the leading art fair and the Swiss bank continues their partnership on art market research, now turning to questions around digital and online art.

Why now: The art world is focused on how digitalisation is changing collecting and the art market, and the involvement of Art Basel and UBS makes it a talking point.

Art BaselUBS

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