✉news LifeFood first seen 1 d ago, last 14 h ago, peak #23
Rice Krispies reformulated as rice shortage bites
Original: Snap and crackle but no pop: Rice Krispies reformulated due to lack of rice
Kellogg's Rice Krispies cereal is being reformulated because of a shortage of rice, according to a Guardian report. The headline quips that the cereal will still snap and crackle but the recipe change may affect its signature pop, as the company adjusts the mix to cope with reduced rice supplies.
Why now: A beloved breakfast staple changing its recipe due to supply problems is surprising and nostalgic for many consumers
Rank over time, top of the chart is #1. 8 snapshots from 1 d ago to 14 h ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/4812160