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Dentsu places a big Hollywood bet on Angry Birds 3

Original: Dentsu is making a big Hollywood bet with ‘Angry Birds 3’ — and beyond

Japanese advertising giant Dentsu is expanding into Hollywood, backing the upcoming animated film 'Angry Birds 3' as part of a broader push into entertainment production and film financing. The move signals the agency's ambition to move beyond advertising into global content, with more projects expected beyond the Angry Birds franchise.

Why now: Dentsu's unusual move from advertising into major Hollywood film investment is a notable strategic shift drawing attention.

DentsuAngry Birds 3RovioHollywood

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