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Hailey Bieber's Rhode launches at Sephora Europe with Café Rhode pop-up

Original: Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up

Rhode, the beauty brand founded by Hailey Bieber, is expanding into European retail through Sephora. The rollout is being marked with a Café Rhode pop-up, giving shoppers an in-person brand experience as the label moves beyond direct-to-consumer sales. The move signals Rhode's push to grow its international footprint through a major beauty retailer.

Why now: Rhode's entry into Sephora Europe is a significant retail expansion for a fast-growing celebrity beauty brand.

RhodeSephoraHailey BieberCafé Rhode

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• Rhode lands in Sephora Europe, marking retail expansion with Café Rhode pop-up · Cosmetics Business

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