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OpenAI rebrands datacentres amid growing public backlash
Original: Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi https://www. theguardian
Guardian columnist Arwa Mahdawi argues that OpenAI is rebranding its datacentres in an effort to sidestep deep public unpopularity over their energy use, water consumption and local impact. The satirical piece takes aim at the company's messaging as resistance to datacentre construction grows across communities in the US and beyond.
Why now: Rising local opposition to datacentre expansion has made the industry's image strategy a talking point.
OpenAIArwa MahdawiThe Guardian
Evidence
- Datacentres are deeply unpopular – so the geniuses at OpenAI are rebranding them | Arwa Mahdawi https://www. theguardian.com/commentisfree/ 2026/nov/03/datacentres-are-deeply-unpopular-so-the-geniuses-at-openai-are-rebranding-them # DonaldTrump # UsPolitics # UsNews #… · theguardian_us_news@halo.nu · 2
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