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Jeremy Bloom's New Vision for the X Games
Original: How Jeremy Bloom Is Reinventing the X Games
Jeremy Bloom, the former Olympic freestyle skier and Colorado legislator, is leading an overhaul of the X Games, the extreme sports competition he once competed in. Coverage focuses on how he is reshaping the event's format and direction, though details of the specific changes remain thin in early reporting.
Why now: A well-known former athlete taking charge of a major extreme sports brand draws attention to what changes he will bring.
Evidence
- How Jeremy Bloom Is Reinventing the X Games · Yahoo Sports
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