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Google and Bing agree on robots.txt rule to block AI training

Original: FYI: Google and Bing back one robots.txt rule to opt out of AI training: Google and Bing said they will honour a shared

Google and Bing have announced they will honour a shared robots.txt signal that lets publishers opt out of having their content used to train AI models. The move comes as a study reported AI Overviews driving a click-through rate of just 0.9%, and as Bing tested ads within AI answers. Publishers concerned about losing traffic to AI-generated results are watching closely.

Why now: Publishers are anxious about AI search cutting their traffic, so a unified opt-out standard from the two biggest search engines is significant news

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• FYI: Google and Bing back one robots.txt rule to opt out of AI training: Google and Bing said they will honour a shared robots.txt signal to block AI training, as a study put AI Overviews click-through at 0.9% and Bing tested ads. https:// ppc.land/google-and-bing-back-… · ppcland

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