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Study: rising prices push broadband customers to switch providers
Original: Study: Price increases prompt Internet customers to switch providers
A new study finds that price increases are a leading reason Internet customers leave their providers, suggesting broadband subscribers are more price-sensitive than many companies assume. The findings point to growing frustration with rising connectivity costs and suggest operators risk losing customers if they raise rates without offering better value or service in return.
Why now: Rising broadband costs are a live consumer concern, and the study gives customers' willingness to switch fresh data support.
TheDesk.netInternet service providers
Evidence
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