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✉news BusinessRetail first seen 4 d ago, last 4 d ago, peak #29

ChatGPT launches virtual try-on for online apparel shopping

Original: ChatGPT's new virtual try-on signals how AI chatbots are reshaping apparel shopping

ChatGPT has introduced a virtual try-on feature that lets shoppers see how clothing would look on them without visiting a store, a move commentators say shows how AI chatbots are reshaping the apparel retail experience. The tool could let users browse, compare and preview garments conversationally, raising questions about the future role of traditional e-commerce sites and fitting rooms.

Why now: OpenAI's move into shopping is a notable expansion of chatbots from assistants into retail sales channels.

ChatGPTOpenAIapparel retail industry

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