✉news CultureGaming first seen 1 d ago, last 1 d ago, peak #9

Wendy's launches its own video game with free food prizes

Original: Wendy’s Just Made Their Own Video Game & You Can Win Free Food IRL

Fast food chain Wendy's has released its own video game, and players can win free food in real life. According to Sporked, the promotion ties gameplay to real-world rewards, letting fans earn actual menu items by playing. It is the latest example of a restaurant brand using gaming to reach younger customers, following similar marketing moves by other fast food companies.

Why now: A major fast food chain launching its own game with real-world food rewards is an unusual marketing stunt that blends gaming and promotions.

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• Wendy’s Just Made Their Own Video Game & You Can Win Free Food IRL · Sporked

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