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EU Greenwashing Rules Raise Questions for Wine Labels

Original: Europe Is Cracking Down on Greenwashing. What Does That Mean For Wine Labels?

Europe is tightening rules against greenwashing, and the wine industry is asking what that means for labels. Claims about sustainability, organic production or environmental friendliness on bottles may face stricter scrutiny under new European Union consumer-protection rules. Producers and marketers are assessing which environmental claims they can legally keep using.

Why now: New EU anti-greenwashing rules could restrict environmental marketing claims on wine labels, forcing producers to rethink how they advertise sustainability.

European Unionwine industry

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