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Whey Protein Shortage Sparks Startup Gold Rush

Original: A Whey Protein Shortage Is Sparking a Startup Gold Rush. Medicare Part B Can Cover Three Hours of Nutrition Counseling at $0 for Eligible Retirees With Diabetes or Kidney Disease

A shortage of whey protein is reportedly driving new investment and startup activity, as companies move to fill the supply gap in the fitness and nutrition market. Alongside the shortage story, the report notes that Medicare Part B can cover three hours of nutrition counseling at no cost for eligible retirees with diabetes or kidney disease, highlighting free nutrition support available under existing coverage.

Why now: A protein supply shortage affecting prices and availability is drawing attention from consumers and investors.

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Evidence

• A Whey Protein Shortage Is Sparking a Startup Gold Rush. Medicare Part B Can Cover Three Hours of Nutrition Counseling at $0 for Eligible Retirees With Diabetes or Kidney Disease · 24/7 Wall St.

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